How to Add Your Website to Google Business Profile
If customers already find your business on Google Search or Maps, adding your website gives them a direct place to learn more about you, see your details, and take the next step.
Your Google Business Profile is often one of the first things a potential customer sees. It can show your address, opening hours, phone number, photos, reviews and other information. Adding your website means the same customer can move from a quick Google result to a page that is completely focused on your business.
Before you start
You need access to the Google Account connected to the Business Profile you want to edit. It is also a good idea to open your website first and copy its full URL, including https://.
https://yourbusiness.com, not just yourbusiness.com. Google recommends entering the full website URL.How to add your website
- Sign in to the Google Account connected to your Business Profile.
- Open your Business Profile in Google Search or Google Maps.
- Select Edit profile.
- Find the contact or website information in your business details.
- Add or edit the Website field.
- Paste your full website URL and save your changes.
Google reviews Business Profile edits before they appear publicly. Many edits are processed quickly, but Google notes that some changes can remain pending for longer.
What website should you link to?
For most small businesses, the best link is the main page that clearly represents the business shown in the profile. A customer clicking from Google should immediately recognize the same business name and quickly find the information they expected.
Your website does not have to be complicated. A useful small-business website can simply include your business name, what you offer, opening hours, contact information, photos, social links and a clear way to book, call or visit you.
Why add a website if Google already shows your information?
Google Business Profile and a website do different jobs. Your profile helps customers discover you inside Google. Your website gives you a page you control, where you decide what information appears first and where customers should go next.
- Explain your business in more detail.
- Show photos in the order you choose.
- Link to booking, ordering or social profiles.
- Give customers one URL you can use on flyers, email signatures and social media.
- Create a consistent online home for your business.
Don't have a website yet?
You do not need to hire an agency or build a complicated multi-page site just to add a useful website to your Google Business Profile. For many local businesses, a simple page with accurate information is enough to give customers a much better next step.
Create a simple business website in minutes.
With Simple Business Website, add your business information, choose a color, and put your site online. You can start free and add the finished URL to your Google Business Profile.
Create your website →Quick checklist
- Your website opens correctly on mobile.
- Your business name matches the business customers expect to see.
- Your phone number, hours and address are accurate.
- The page makes the next action obvious: call, book, order, message or visit.
- You entered the complete website URL in Google Business Profile.
Once the link is live, search for your business as a customer would and click the website button yourself. That final check takes a few seconds and makes sure customers are being sent to the right place.